A must read if you are interested in Social Media

http://maraiasrainmakingblog.com/
A must read if you are interested in Social Media
There is no doubt that Social Media is powerful and lots of firms make use of this area to market themselves, so it's a good plan to get to know with what platforms are out there. Most businesses use Twitter, Facebook and Pinterest but have you thought of YouTube? It can be used in many different ways to promote your firm, for example, you might like to demonstrate a new product line or do a ‘how to’ video. The latter being very useful as it could lead to more visitors to your website and improve your online profile. So, think about how a YouTube channel could enhance your business and what you could share with your potential customers, remember, it is a symbiosis so all can benefit.
Take a look at the following snippet from an article to help you make the most of YouTube:-.
When someone mentions social media as a business tool, many people think of Facebook and Twitter.
Because it’s a video platform, YouTube may not at first seem like a suitable platform for marketing your business—but now that comments on YouTube are tied to Google+, it’s a more effective platform than ever.
Creating and posting video content on YouTube is an easy way to boost the visibility and credibility of your small business.
There are plenty of ways to produce videos for your small business. PowerPoint Presentations can be broken up and posted as a series of videos. You can repurpose infographics into explainer videos, or create short tutorials or product demonstrations. Consider creating a corporate profile or company history video.
2. Include Calls to Action
You’ll probably have links in your video’s description, but you should alsoabout how you want viewers to reply before you ever post the video. Make sure your calls to action are included in the video itself. There are many possible Calls to actions like contacting you for more information, subscribing to your YouTube channel, leaving your feedback, sharing your video on their social network channels, or something else

3. Get Interactive
As people see your videos, they will rate their quality and leave comments. To keep the whole thing going, you should monitor and respond to all feedback as soon as possible. If possible, personalise your responses to each visitor, as it will really help.